We just not deliver the emails and that is not even half work done. Our journey starts beyond the delivery. Getting emails deliver is not our only goal and it never should be and this is the reason we focus more on deliverability. Email deliverability is neither a science nor an art this is an opportunity for the marketers and the one who got it becomes leader and more. Our dedicated team monitor continuously to your every email you sent
Deliverability and BirdServer
The data varies widely, so you can see why deliverability is a complicated concept to wrap into a tidy little number. But you probably want to know MailChimp’s success rate, so we’ve got charts showing specific deliverability histories for some of our high-volume clients.Deliverability is more than numbers and charts, though.
Deliverability is a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues. Senders affect their own deliverability, too—so if you create good content and maintain a clean list, your campaigns will be more likely to reach your subscribers.
Email authentication allows ISPs to properly identify the sender of the email so it can make smarter decisions about the delivery of your mail. Authentication has become a best practice for email senders since spammers have gotten really smart about disguising malicious email under the veil of a trusted brand. By pretending to send email from your domain, a practice known as phishing, spammers are tricking your customers into giving out their passwords, account information and other personally identifiable information for their own financial gain. SPF and DKIM are the two main protocols having standard especially with the advent of DMARC, the new standard by which ISPs will identify and treat email that is not properly authenticated. All the required authentications will be taken care of by us, our deliverability team will assist you.
We are not only dependent on the algorithm and automatic monitoring, here we have a separate team for monitoring who works like a watchdog for your email campaigns.in the blink of an eye, detect subtle cues about a user to look for at least 30 different characteristics that can jeopardize our deliverability. Our review team is empowered to suspend accounts and contact users about any risk factors they need to address.We stay on top of industry and technology standards by participating in email organization.
1D IP address for you
As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that sends it. If you are sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front of the eyes of your subscribers. If your Sender Scores are lower, you may risk being filtered out by some inboxes.n shared IPs, the sender reputation is defined by the actions of all companies using the same IP. BirdServer actively monitor the health and reputation of their shared IPs to make sure their emails have high deliverability rates. Some high-volume senders decide they want their own IP address for email sends so they aren’t sharing an IP with other companies. For high volume senders with engaged subscribers, a dedicated IP offers more control over the deliverability of their emails. Instead of having the reputation of their IP determined by the actions of many, they become the sole influence on whether or not their emails get delivered. In addition to more control, many customers decide to get a dedicated IP because they don’t want a sender appendix like email.birdserver.com attached to their emails. In a shared IP all emails are sent by the email service provider on behalf of Company A. Dedicated IPs appear to come only from the originating company’s email address.